Words that spark connection. A collection of published interview-led articles and engaging commentary demonstrating voice, clarity, and narrative copy strategy.

“Some people wait their whole lives to hang up their hat and never go back to work. Jewelry retailer David Rogoway, however, was ‘bored to death.’”

“‘I dearly missed it,’ says Rogoway. ‘The vendors, the customers, handling the jewelry. I just love it!’”

Small-Scale Business Allows Upscale Experience

“Their business details and operations exude elegance, but Rogoway’s and Lloyd’s down-to-earth style creates a comfortable, pressure-free environment. ‘I wore a suit to work for forty years,’ says Lloyd. ‘Now I only put a suit on to go to a wedding or a funeral, and I love it! It puts the customer at ease.’”

“The way we really want to dress isn’t always how we actually dress. In a world where there are so many different styles and trends, it can be intimidating to show our authentic selves by wearing what we think is stylish, especially when the things we like aren’t showing up in mainstream culture or our daily environments. But is fashion even that much about what we wear, or is it the attitude we wear it with and the personas that we convey?”