Words that spark connection
Excerpts from published, interview-led articles.
The direction I was given was to create bold headings and write long form content for an audience of professionals in the jewelry business. My approach with both of these projects: highlight the heart, luxury, and attention to detail of these brands.
“Small-Scale Business Allows Upscale Experience”
“Their business details and operations exude elegance, but Rogoway’s and Lloyd’s down-to-earth style creates a comfortable, pressure-free environment.’”
“No Store, No Employees, $3,500 in Inventory—and $1.5 Million in First-Year Sales”
“Wearing the Cherished Asset”
“Beyond its personal significance, the Grail Frame gives collectors a way to transform a treasured graded card into fine jewelry that can be worn and enjoyed.”
“How a Jeweler Turned His Son’s $4,000 Pokémon Card Into an Award-Winning Necklace”